I do a little bit of everything.
on purpose.

I’ve been called the Swiss Army knife of digital marketing. Personally? I prefer Jackie of all trades. Master of most.

I’m Christie, a digital marketer who never quite understood why I was supposed to pick just one thing.

I’ve spent my career building campaigns, shaping digital strategies, writing content, improving websites, and figuring out how all the moving pieces of marketing fit together.

Because that’s the part I find most interesting. How the messaging influences the click. How the website shapes the experience. How the data tells us what’s working, what’s not, and what needs to change.

I don’t think great marketing happens when everyone stays in their own little lane.

Knowing what to do is one thing. Knowing how to actually do it is another.

I’ve worn a lot of hats. And learned a lot from each one.

I’ve worked agency-side, managing campaigns across different clients and industries. I’ve worked in-house for a global manufacturer, where marketing meant navigating complex products, long sales cycles, and a whole lot of moving parts. And today, I work with professional services brands on digital strategy, demand generation, and everything in between.

Agency life taught me to think on my feet, make budgets work harder, and get comfortable solving problems I’d never encountered before.

Working in-house taught me that even the best marketing idea means very little if it doesn’t make sense for the business, the sales team, or the people you’re trying to reach.

Both taught me to ask better questions, challenge assumptions, and look beyond the immediate campaign.

I’ve led integrated campaigns, managed significant media budgets, developed go-to-market strategies, and collaborated with creative, sales, and development teams to bring ideas to life.

Different roles. Different industries. A whole lot of perspective.

I like the strategy. I also like doing the work.

I love a good strategy deck. But I love seeing that strategy actually come to life even more.

I’ll build the paid media strategy, then get into the platform and optimize the campaign. Map out a content strategy, then write the content. Audit a website, then work through what needs to change. Dig into analytics, figure out what’s happening, and do something about it.

And I don’t believe those things should operate independently.

Your ads are only as good as the experience people land on. Your content should serve an actual audience, not just an algorithm. And a dashboard full of impressive numbers doesn’t mean much if nobody can explain what those numbers mean for the business.

I’m a big believer in understanding the why before jumping into the how.

I’m not interested in doing marketing just to say we’re doing marketing. I’m interested in making it work.

Good marketing should have something to show for it.

Not just impressions. Not just clicks. And definitely not a report full of green arrows that nobody knows what to do with.

I care about what happens after someone engages. Whether the right people are finding you. Whether the message resonates. Whether the experience moves them forward. And ultimately, whether the work is contributing to something meaningful for the business.

Sometimes that means building something from scratch. Sometimes it means finding the one thing that’s quietly holding everything else back.

Either way, I want to know what we’re trying to accomplish, how we’ll know if it’s working, and what we’ll do with what we learn.

So, what can I help you with?

Maybe you need someone to look at the bigger picture and figure out where your digital marketing could be working harder.

Maybe you need someone who can actually execute the ideas, not just recommend them.

Or maybe you’re looking for a marketer who can move comfortably between strategy, creative, technology, and data without treating them like separate worlds.

That’s where I do my best work.

Have something in mind? Let’s talk.